An exercise in branding a neighborhood in Tacoma, WA.
Branding a neighborhood requires a different type of research. For me this comes with walking around, getting to know the people and the shops, and learning more about a place than you do about where you live. To me this area of Tacoma is a colorful and creative piece of the city. Be prepared to walk up hill and see some amazing architecture.
Included is bus ads, banners, a bus wrap, plus a rack card and an app to learn more about the area.
Copyright Rachel Watson 2017 to 2020